Going for the Gold - Cabinets Help Olympic Athletes Reach for the Stars

Company

Oakley Olympic Athlete Safehouse

Problem

Premier eyewear manufacturer Oakley needed to create the largest-ever custom sunglass and goggle bar for the 2012 London Olympic Games.

This incredible installation – which would be housed in Design Museum London – would feature not only a custom eyewear bar, but an Apple iMac station, two 65 square-foot TV panels, a fully staffed restaurant, coffee and gelato bars and a media studio – all framed by an amazing view of London’s famed Tower Bridge.  

Objective

House more than 70,000 Oakley custom eyewear components in drawers fitted with hundreds of labeled compartments so that technicians could quickly and easily build custom glasses for more than 800 Oakley-sponsored Olympic athletes – for 14 hours each day throughout the duration of the Games.

According to Durdam Rocherolle, a former Oakley-sponsored decathlete now working as an Olympic consultant for performance sports marketing, Oakley develops a Safehouse at each Olympic Games for the athletes it sponsors from around the world. The Safehouse provides a place for athletes to relax and feel at home in the midst of one of the most hectic times in their career. 

Solution

Lista worked closely with Oakley and its other partners to design capacity for the enormous collection of eyewear frames, parts, accessories and tools. Lista provided 12 of its SC750 mobile storage cabinets, all with 5-inch deep drawers and customizable drawer interiors.

Oakley performance sports director Cuan Petersen was the mastermind behind the Safehouse. A former triathlete and trained architect, Petersen spent months searching for the right partners and innovators to bring the Safehouse vision to life. Lista was one of 16 sponsoring partners that share Oakley’s dedication to quality and style. 

Benefits

The custom gray cabinet color matched the overall Safehouse palette and was topped by a 25-foot custom wood bar top. Olympic athletes visiting the location faced a lighted-glass facade. On the other side, technicians had easy access to drawers, each of which held between 1,000 and 2,000 individual components for assembling custom eyewear creations on the fly.

The cabinets are “keepers” and have since been shipped back to the company’s headquarters, where Rocherolle anticipates there may be some lobbying over who gets to use them. They expect to use a similar configuration for future events, and appreciate the fact that the cabinets can be easily adjusted for new customization, sizing, or color changes.

 

Read More

For more detail about Lista cabinets in the Oakley Safehouse installation at the 2012 London Olympic Games, download the PDF case study here.

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